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Latest Insights

July 24, 2019 in OOH

OOH Advertising Evolved: Adaptable Advertising That Offers Limitless Potential to Advertisers

Also called outdoor advertising, Out-of-Home (OOH) advertising refers to any type of advertising campaign aimed at consumers outside their homes. It is a powerful mass-market medium for reaching people as…
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June 4, 2019 in Digital, Terraboost

Why Hand Sanitizer Billboards Are Shaking Up Digital Advertising in 2019

Digital mediums are taking over traditional print ad billboards by storm. Despite today’s mobile focused audiences, “out-of-home” (OOH) billboard advertising is seeing its heyday at a record spend of $38…
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May 30, 2019 in OOH, Terraboost

Local Advertising for National Brands: How OOH Advertising Is Boosting ROI

National brands are increasingly adopting and embracing hyperlocal practices to generate sales and build brand loyalty. People are the common denominator that rewards brands by making purchases of specific products.…
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