Why Dentists Must Use Digital Marketing

1. Your potential dental patients are hanging out online.

According to one Pew Research Center survey, about eight in ten adults in the United States use the internet daily. Nearly three in ten adults report that they are online “almost constantly.”  

With statistics like that, it’s no stretch of the imagination to say that people are searching for dental practices online the same way they search for running sneakers or hotels. 

You need to make your dental practice visible in the digital world.

Digital marketing is worth your time if it gets you noticed by potential patients in the space where they’re spending most of

2. Your next dental patient is looking for you online.

Go back a few decades, and visiting the dentist was a necessary evil. Folks only went to the dentist when they absolutely had to and they had a limited selection of dentists to choose from.

Dentistry is different, now. People are more particular about what kind of dentist they see. They’re searching for specific locations, procedures, and even dentist reviews. They usually have many dozens of dentist options to sift through and choose from.

And they are doing all of this research on their smartphones.

If you want to attract patients to your practice (and all dentists need new patients), then you need to make sure that you have a presence online that helps your practice get found in the search results. Digital marketing involves creating a strategic plan that will help you to do just that.

3. Your dental competitors are already online.

Your dental practice must stand out from those of your competitors if it’s going to survive. If your practice doesn’t have a respectable online presence, then it’s virtually nonexistent.

Creating and maintaining a digital marketing strategy will help you stay relevant and stay ahead of online marketing trends so that you aren’t eclipsed by competing dentists in your area.

Additionally, a modern and professional website and marketing campaign will establish you as a forward-thinking medical professional in the eyes of prospective patients.

4. Going digital will save you money (and time).

Just as investing money in your practice will earn you money, investing time in your digital marketing campaign will save you time.

Internet marketing is a cost-efficient way to advertise your services and attract dental patients while generating a high ROI. It has fewer overhead costs than traditional marketing methods like print and television advertisements. 

You work hard to generate a profit for your practice. Spending more than necessary on marketing is wasting that time you spent working.

So you can look at it this way: saving money on your marketing budget saves time.