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Archive for the ‘Blogs’ Category

10 Ways Moms Discover New Products

1. TV and Radio Ads (52%)  No surprise here, the majority of moms still find out about new products from TV and radio ads. Targeted networks like WeTV and Lifetime draw in a lot of moms, which naturally attracts advertisers with messages that appeal to them. Radio […]

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Building Your Hispanic Media Mix

A study conducted by Amy Jo Coffey, a professor at the University of Florida, found that 73% of advertisers have used a language other than English in their advertisements. This will come as no surprise, but 93% of those non-English ads are in Spanish. What’s interesting is […]

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Why Out-of-Home Advertising Still Works

The digital age has definitely revolutionized the way we approach marketing, but where does traditional media fit in this new digital landscape. Surprisingly out-of-home media, one of the oldest forms of advertising, has remained an important part of the media mix for Fortune 500 companies all the […]

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4 Steps to Building a Strong Personal Brand in Real Estate

While the housing market has turned around and people are willing to invest in property, it’s still as hard as ever for Real Estate Agents to stand out among their peers. You have no shortage of competition, but it’s pretty likely that 10% of the Real Estate […]

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Top 3 Budget Problems Marketers are Going to Face in 2016

1. Demand for better accountability from CEO’s and CFO’s Business leaders are going to be expected to show the exact ROI for every penny they spend. While the digital age has brought us many tools that make tracking marketing ROI more efficient, it’s still the most difficult […]

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3 Tips for Effective Healthcare Marketing

Marketing healthcare poses challenges that your colleagues in other industries rarely face. Steep government regulations on what you can say in your marketing messages feels like it stifles the creativity enjoyed by CPG brands like Skittles or Dove, but there is still room for great marketing it […]

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How Can You Increase Engagement In Your Out-of-Home Advertising?

How Can You Increase Engagement In Your Out-of-Home Advertising?

Your goal as an out-of-home advertiser is to not only reach but also to engage with a large and specific audience at a cost effective price point. Out-of-home advertising (e.g. billboards, bus wraps, and other public display advertisements) provides media companies with the opportunity to reach a […]

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